Marketing

Marketing in Dubai, UAE

Understanding marketing in Dubai and carefully analyzing it before stepping inside will give you a head start before completely investing in the market. Whether you are planning to invest in an international opportunity or to set up your business in the city. It is essential to recognize the basic structure of the country’s marketing strategies.

Identifying the consumer profile, purchasing power, consumer behavior, and your competitors will help you determine how your product or service will fit inside the current market. Other factors that you should keep in mind before entering the market include,

Population in Dubai

The population of the city plays a major role in determining market trends and other factors. Since Dubai is a highly populated city in the UAE, the trends in the market are changing quickly and constantly.

The two most populated cities in the United Arab Emirates are Dubai and Abu Dhabi. The increasing population is another factor to consider while establishing a business in the market. Dubai, an Emirate is progressing further into the tourism and travel industries. The luxury brand market in the city is an open opportunity for many business investors to enter the market

Industries in Dubai

The city of Dubai invites many diverse business sectors into its market. The environment for business in Dubai is competitive and high-end compared to many markets in the world.

The political interference and involvement in the Dubai market

Dubai is well known for its strict laws and regulations in the country. Studying the political interferences involved in the development of the market is an essential step to consider while advancing toward marketing.

Here are a few stages which can help you establish a profitable business in the city.

Marketing Research

Conducting in-depth market research is a vital stage for setting up your business and planning your entry in the UAE marketplace. The evolving nature of the Dubai Market trends creates a complex approach to set up your business or invest in an existing business. However, keeping in mind the important factors will help lead to a successful investment.

By understanding the feasibility of a business, understanding the market you wish to trade, determining the competition, understanding how your business will gain an advantage, identifying opportunities within the market, establishing brand positioning and messaging, identifying your target consumer, and developing better products and services.

While conducting thorough research it is also essential to understand the cultural aspects of the city, the religious preferences, the demographics, and the use of technology advancements in the country.

Your marketing research will establish a strong foundation to build your business in a new market, along with helping the business with a successful marketing plan.

Developing a Business plan in Dubai

By understanding the market research conducted you will be able to create a business strategy to go ahead with your product and service in the new market. The key elements to focus while developing a business plan are a feasibility study, Cost analysis, forecast for profitability, and the sales and marketing plan which will prove to successfully target your customers.

An innovative marketing strategy is a key compound in the business plan. Your product and services should reach the right audience to create an impact in the market.

Deciding the appropriate commercial structure for your business

The most common structure in the Dubai market is the Limited Liability Company. But your business can also structure as an off-shore LLC, Foreign Branch, or Free zone LLC. You can consult a local business advisor to identify which structure is suitable for your business. Your business needs an identity and structure to build in the market.

Understanding the law and regulations necessary to enter the market

Each market is created with different laws and regulations to secure their trades and marketing advantages. It is important to ensure that you understand the necessary laws and regulations imposed in the consumer market as well as on the business etiquettes.

Consider the VAT

Identifying corporate taxes and consumption taxes are essential to the business. Developing an effective VAT strategy in order to help the business to reduce risks and to help manage the cash flow in the business.